Fixing cars, solving challenges, making customers smile.
Then comes the tricky fix. The missing part.
The part you need, right when you need it. Immediate fit. Zero drama. More than just a part—it’s what brings everything together.
The customer’s smiling, the car’s back on the road—that’s what it’s all about!
At SWAG, we power the up-and-coming generation of workshop owners, DIY mechanics, car enthusiasts, and distributors with high-quality, essential replacement parts to keep vehicles moving. Mobility is more than a necessity—it’s freedom, passion, and innovation. That’s why we’re not just about parts—we’re about a shared passion for innovation.
With cutting-edge solutions and deep expertise in European vehicle repair, we deliver OE-matching quality to keep cars performing at their peak. Whether it’s tricky diagnostics, complex repairs, or getting customers back on the road, SWAG equips you with the trusted performance you need.
Yes, we’ve got a massive range of over 28,000 OE-matching replacement parts so you can handle any repair that comes your way. But, here’s the kicker: we’ve streamlined everything into five key product groups, making it easy to find exactly what you need. That’s why we call them VITAL Lines - because these are the parts your car will need, today or every day. And with SWAG, you’ll find these parts, whenever you need them.
It’s Your Way it’s Your Choice - Whatever the road throws at you. Life is all about taking the right direction and making the right decisions, and so is automotive repair. SWAG is the partner that boosts your energy and fuels your passion with the right vibe for the journey ahead.
With SWAG, you have the freedom to choose the best - keeping you moving, exploring and owning every mile of the open road.
At SWAG, we know every role in the automotive world has unique needs. Whether you're running a workshop, fixing your own car, or supplying top-quality parts, we’ve got you covered. Discover how SWAG delivers the right support to keep you ahead.
28,000+ OE-matching replacement parts, five key product groups - total repair precision. SWAG keeps your workshop efficient, reliable and able to offer unbeatable value. No compromises, just results - and happy customers!
Effortless stocking, trusted quality parts. SWAG’s streamlined VITAL Lines ensure you can cover all your customers' needs with just the essentials. Quality and efficiency, without overstocking. With consistent OE-matching quality and a brand backed by 70 years of experience, we’re still the Best Choice for Spare Parts in the IAM.
Maintaining your car made simple. High-quality parts, with all the necessary accessories for a fast fit. Get back on the road with SWAG's perfect match every time. Our DIY toolbox has everything you need in the essential five product lines.
OE-matching and tested quality
3 YEAR MANUFACTURER GUARANTEE
Tech-Mastery
parts in 5 streamlined groups
Fitting 893 European car models and counting
A STRONG BRAND SINCE 1954
Stay ahead with technical videos designed to make repairs easier, faster, and more precise. From step-by-step guides to pro tips, SWAG gives you the know-how to tackle every challenge with confidence.
