SWAG stands for products which meet the highest production quality, durability and precise fitment requirements. To achieve this, various centrally controlled quality management departments work in unison.
The product-related release processes are of great importance. Prior to the inclusion of any new spare part in the range, detailed preliminary sample tests are carried out in the modern equipped test laboratory at the headquarters of bilstein group in Ennepetal, Germany. The quality of production is determined as a result of destructive and non-destructive tests. For the inspection of electronic parts, we use, amongst other tools and equipment, an X-ray machine which can precisely detect production defects inside the housing.
These measures of quality assurance are not carried out solely for the products produced in Ennepetal, but also for the components manufactured by carefully selected production partners.
Acting on the formula “think globally – act locally”, SWAG efficiently uses the instruments of strategic brand management worldwide. The brand is constantly engaging in two-way communication with wholesalers and workshops to provide tailored solutions for SWAG customers.